MAS Holdings’ Tharushi Ranatunga, Business Development Lead, and Praneeth Weerasekara, Program Manager, discuss the value proposition for Softmatter, the apparel group’s wearable technology company that operates at the intersect of smart (hardware & software) and soft (textiles).
Softmatter’s key value proposition revolves around its ability to integrate textile technology to create new functionality and transform device interface design whilst enabling digital products through data capture to create solutions that transform everyday life.
