11 strategies to encourage mobile app downloads


Top row, left to right: Tony Scherba, Zac Johnson, Andrew Schrage, John Turner. Middle row, left to right: Syed Balkhi, Matthew Capala, Daisy Jing, Shaun Conrad. Bottom row, left to right: Cody Candee, Stephanie Wells, Samuel Thimothy.

TodayIn a mobile-driven world, businesses can derive tremendous value from developing and promoting branded mobile applications. ThisIt’s a great way to reach customers where they are, giving them an exciting new way to interact with your brand.

The problem, however, is that app fatigue can discourage consumers from downloading your new mobile app. They can think, Why should I download another app on my phone when I can just go to the companywebsite ?

To show your customers that your app is valuable and worth downloading, review these 11 proven strategies from members of the Young Entrepreneurs Council who have been successful in encouraging consumers to use their businesses mobile app.

1. Focus on the user experience

So many people discredit word of mouth because you cant follow him. Even during a pandemic, however, people are constantly talking to and recommending products to each other. If you create a compelling user experience that provides value to people and brings them what they came for in a compelling and straightforward way, they will tell their family, friends and colleagues about it. –Tony Scherba, Yeti

2. Provide a video tutorial

Video walkthroughs and tutorials are essential. Reading an article or seeing a few screenshots is one thing, but watching someone browse the features and benefits of using an app is another. You can stream this video through your site content, your mailing list, and of course, social media. The more easily you allow your audience to consume your app, the more they’ll engage with it. –Zac johnson, Blogger

3. Give your app an appropriate title

One tactic for getting customers to download your new mobile app is to name it appropriately. You can take one of two routes. Name the app in a way that makes it clear what it does / the problem it fixes or give it a creative name, but add something to the title (think of relevant keywords that indicate a goal) so let your customer know what they are getting when they download it. –Andrew Schrage, Money Crashers Personal Finance

4. Offer incentives

You can get more people to download your app by offering an incentive. For example, you can let users know that they’ll get a generous discount the first time they log in. Likewise, you could offer exclusive content benefits that are not available without the app. In other words, you have to give someone a reason to act if you want to see your downloads increase over time. –John Turner, SeedProd LLC

5. Make it easier to use than a website

One of the reasons people will want to use an app is that it makes it easier to access information compared to a website. Promote your app by telling users that they just need to enter a PIN or use their fingerprint to access content. Also make it easier for them to carry out specific activities. If your app is user-friendly and performs well, your audience will be happy to download it. –Syed balkhi, WPBeginner

6. Use Google ads

Display ads can easily be used to drive customers and new visitors to your app. You can leverage existing analytics and keywords to simply expand your reach with an app. Best of all, you aren’t really reinventing anything if you’re already using Google Ads. –Matthew Capala, Alphametic

7. Continue to direct people to your app.

Whenever you post online, get people to visit your app. When they swipe up on Stories, link to open the app or download it if they haven’t already. Finally, whenever you recommend something, make sure that the items you are suggesting aren’t available everywhere. Instead, always direct clients to the app, leaving them no choice but to install it. –Daisy, Banish

8. Encourage users to leave reviews

Search ranking is just as important to your app as it is to your website. If people can’t find it, they won’t download it. Positive ratings are one of the keys to increasing the visibility of your app in the App Store. The value and number of your reviews affects its position in search results. Encourage your users to leave positive reviews with contests, incentives, and discounts. –Shaun Conrad, Guitar repair bench

9. Develop features that are only available on the application

Some features are only available in our mobile app. Customers discover us on the web and some even make reservations there. But to see their reservation, see where to go, and access other features, they need the app. This increased functionality is a very effective way to increase the number of app downloads from existing customers. –Cody Candee, Bounce

10. Promote your app on social media

A great way to encourage customers to download your mobile app is to promote it on social media. With over four billion social media users worldwide, you can target your audience and post content that prompts them to download your app. This will increase user engagement and help you reach your mobile marketing goals faster. –Stephanie wells, Terrific shapes

11. Make it easy for users to make referrals

References did the trick for us. We first used conventional marketing strategies like paid search and social campaigns to get the first jump in the number of downloads. But those numbers increased dramatically when we made referrals easier for our app users. We did this using in-app email and messaging. This was effective because our app solved a real problem for our users. Sharing was easy afterwards. –Samuel Thimothy, OneIMS

More YEC members15 Ways Business Owners Can Get the Most Out of Social Media


Sam D. Gomez