Adobe Analytics for Higher Education to Advance Digital Literacy


Adobe announced the Adobe Analytics for Education Program, a global program that supports the future workforce with in-demand data science skills.

As part of the next generation Adobe Education Exchange, teachers and students will be able to use Adobe Analytics for free and access the course curriculum with hands-on activities. Students will learn to use data to make business decisions and gain skills for careers ranging from data science to marketing and product management. The program is an extension of the Adobe Creative Campus program, which advances digital literacy through access to Adobe Creative Cloud in the classroom.

The program was developed as part of the Adobe Analytics Challenge, launched in 2005. The popular competition gives students the opportunity to work with real data to solve business problems, emanating from companies such as Nike, Major League Baseball and Sony Playstation. Alumni have used the experience to land careers at Home Depot, Boston Consulting Group, Amazon, and nonprofits like Learning Forward. The success of the event piqued the interest of higher education teachers, who wanted to include elements of the challenge in their curriculum.

Professors from institutions such as the University of Wisconsin-Madison, the University of Utah and the University of Michigan have partnered with Adobe to develop the program, helping to shape the program to ensure its implementation. easy in any college or university.



Sam D. Gomez