BITS Pilani Organizes Data Analytics Faculty Development Program for Higher Education Institutes

The five-day faculty development program provided participants with the nuances of data analytics in marketing and retail to enable them to develop industry-ready professionals.

The BITS Pilani Work Integrated Learning Programs (WILP) division recently hosted a five-day workshop for academics, doctoral students and industry practitioners to equip them with the know-how of data analytics and its importance. in marketing and retail at the present time. . Organized virtually in conjunction with the ATAL Academy, the Faculty Development Program (FDP) was called “Analytics for Marketing and Retail”.

Professors from about 80 institutions across India participated in the recently organized upgrading program to better train learners in marketing and retail. The FDP was teeming with experiential learning and was the perfect fusion of business, math and technology. It took place over 15 sessions and chaired by a distinguished panel composed of professors from BITS Pilani, IIM Udaipur and ISB Hyderabad.

The FDP began with a very insightful welcome speech from Prof. Krishnamurthy Bindumadhavan, BITS Pilani, in which he highlighted the importance of data-driven decision making in business.

The program has been organized keeping in mind the need to advance human resources capable of working on acquired data, understanding it, learning from it and offering business solutions. Gaurav Nagpal, FDP Coordinator and Faculty of Decision, Analysis and Operations Sciences at BITS Pilani, said: “While faculty members from higher education institutions who teach courses related to management and businesses are trained in the use of data analysis for marketing and retailing, they can produce industry-ready professionals. They will be able to transform learners into professionals who will be very comfortable with working on large datasets. This will allow industry players to integrate business, data science and technology knowledge to create a unique competitive advantage. “

The FDP taught participants the importance of sound, data-driven business decisions in marketing. It covered descriptive, predictive and prescriptive analytics in marketing and retail. There were also sessions on text analysis and ethics in marketing analysis, and the FDP had the right mix of workings on XL, R and Python.

Sam D. Gomez