Edtech Platforms Focus On Holistic Program To Attract New Age Learners


With almost all states allowing schools to reopen, institutes are gradually resuming offline classes. Parents, however, fear sending their children to school, reporting safety concerns. With e-learning being the new normal, educational technology platforms have introduced extracurricular activities outside of general education.

A report from BARC India and Nielsen reveals that there has been a 30% increase in the time spent on educational apps on smartphones since the 2020 lockdown. Although edtech platforms offer real-time learning with the best stakes At the technological level, extracurricular activities remain a matter of concern. Schools have even criticized the gamification and glorification of education by these platforms and have gone so far as to call them for-profit businesses.

Cover the vast space of holistic education

Although K-12 education and test preparation remain valuable areas, even today the focus is now increasingly on holistic development as the technology platform evolves into STEM kits, certification courses and extracurricular activities.

Vedantu, an ed-tech platform recently introduced V-Nurture and Super School which offers free for all live master classes on Yoga, Storytelling, Arts, Crafts, STEM, Vedic Math, public speaking, creative writing and more, from kindergarten to elementary school. 8.

Pulkit Jain, Co-Founder and Head of Product, Vedantu, said one of the reasons to enter the extracurricular space is to provide students with a holistic platform. “Before launching these extracurricular courses, we had conducted a survey in which half of the respondents rated these non-academic courses as 9 or 10/10, which clearly indicated parental demand as well, ”he said.

“Based on the results of the survey, we decided to introduce this category to provide students with interesting post-class activities that help stimulate a child’s emotional, behavioral and overall development in order to prepare them for it. future for all walks of life. The goal is to help students discover their creative thinking and thus grow, learn, flourish, ”Jain explained.

Likewise, another electronics tech company, PurpleTutors, recently launched 3D game design (Roblox) classes for kids. The course is designed to activate the left and right hemispheres of the brain. In addition to the coding and logical thinking skills of the left brain, it involves creative thinking and spatial visualization.

“Roblox went live in our geographies a few months ago and in no time we have over 2,000 students who have registered with us for Roblox. Coding and skill building courses, in general, have grown in popularity. We’ve seen good demand from parents who want to expose their kids to Python, artificial intelligence, machine learning, and even Roblox. We also have a list of those courses that will be launching soon, ”said Gaurav Perti, Founder and CEO of PurpleTutor.

Eupheus Learning – which provides ed-tech solutions to approximately 5,500 schools in the areas of kinesthetic learning, reading enhancement, STEM / STEAM and English language learning – has observed an evolution even schools to e-learning solutions.

Amit Kapoor, co-founder of Eupheus learning, said: “The mandate of NEP 2020 has encouraged the use of technology and digital advancements in education and edtech platforms have deployed it to their advantage. The world has long experimented with a hybrid education / learning structure and digital adoption has accelerated the pandemic over the past 18 months. This will have an impact on the use and learning behavior of students, parents and teachers.

The continued growth of e-learning platforms is not limited to the K-12 section, but also supports the higher education space. Over the past year, the demand for techno-functional courses has also fallen. With the increased demand, ed-tech platforms are also focusing on their satisfaction.

Ranjita Raman, CEO of Jaro Education, said, “We have seen an almost 30% growth in demand for technology-focused programs among professionals and students over the past year. In line with industry demand, we have also increased our program portfolio in the technology-focused segment by up to 40%.

Parents divided on the case

With ed-tech platforms launching holistic development courses, parents are divided over their ongoing role. Kanika Sonwal, a relative from Delhi, said the holistic curriculum provided by the digital education platform is a good alternative not only during the pandemic but even in the future. “Ed-tech platforms are constructive tools for home education for your child. With these platforms, kids can learn at a speed that suits them without the added pressure of performance, ”said Sonwal.

Meanwhile, Prateek Suri, a parent of a 7-year-old, enrolled her child in online abacus and public speaking courses. “The pandemic has restricted the movement of children and it is an additional burden to keep them entertained while being productive throughout the day. I enrolled my son in online classes to keep him out of the monotony, ”Suri said.

However, Asha Premi from Noida, a banker and mother of two, ages 6 and 10, said the environment students get in the classroom is unprecedented. “My daughter has been an active director and performer in school, but since the pandemic hit her interest in online education has waned. The learning and competitive environment that children experience at school cannot be replaced and edtech platforms are only an alternative during the pandemic, ”she said.

Schools cite e-learning as a temporary change

Manju Rana, Principal of Seth Anandram Jaipuria School, Ghaziabad, believes that parents’ bias towards digital education platforms may seem appropriate in the early years of education, but it will limit children’s interpersonal skills and abilities.

“Using edtech platforms for home education may be a preferred and achievable mode for students in cities where quality education is not available. In addition, during the early years of education, especially at the pre-primary level, where parents are reluctant to send their children to school, ed-tech platforms are good alternatives for parents to school education. their children’s home, ”she said.

“Given the pandemic and the confinement of students to their homes, there could be increasing popularity among parents who choose various online courses to engage their children. However, this change is temporary, ”she added.


Sam D. Gomez