Global app downloads totaled 36.1 billion last quarter
In total, app downloads worldwide reached 36.1 billion in the fourth quarter of 2021, a 2.7% year-over-year increase.
The mobile app space is still in the midst of transformation amid the ongoing global pandemic. Categories such as Shopping, Finance and Entertainment came out on top at the end of 2021, while others are still trying to rebound.
According to Sensor Tower, finance and tools were among the top categories in the quarter with 39% and 26% year-over-year growth on Google Play, respectively.
This year, cryptocurrency and investment applications have gained momentum with non-fungible tokens (NFTs) emerging as a hot trend. The report also looks at Instagram’s success last quarter as Meta’s first app to top the download chart for a quarter since WhatsApp in Q4 2019.
Meanwhile, eight record-breaking mobile games, including Tencent’s PUBG Mobile, Tencent’s Honor of Kings, and miHoYo’s Genshin Impact, have generated more than $1 billion globally through the App Store and Google Play. last year.
PUBG Mobile, localized as Game For Peace in China and Battlegrounds Mobile in India, and Honor of Kings rank first and second among revenue-generating mobile titles globally this year, racking up $2.8 billion each, up 9% and 14.7% per year. over a year, respectively.
Ranking third last year, Genshin Impact hit $1.8 billion in revenue so far in 2021.
Launched on September 28, 2020, publisher miHoYo has continued to provide the game with a plethora of updates, regularly adding new islands, characters, and features to keep players engaged.
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