It’s incredible! MX Player hits one billion downloads milestone on Google Play Store

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MX Player, India’s Leading Entertainment Super App, Announces Massive Achievement As It Passes the Billion Downloads Milestone on Google Play Store in just over 2 years after launching its OTT service. This news comes after a very exciting year for the platform which has grown exponentially given the evolution of content consumption in India.

According to the data, there are only 15 non-preinstalled apps, in the world, which have more than 1 billion downloads (70 apps if the default Google apps on Android are included). Ranked in the same league as office tools like Microsoft Word, Skype, ShareIt, and world famous games like Subway Surfers and Candy Crush Saga, MX Player is the most popular streaming platform with over 280 million. monthly active users in India and is one of the few entertainment brands to feature on this coveted list of Google Play apps with over 1 billion downloads alongside Netflix (worldwide), Twitter, Instagram, Snapchat , TikTok and Spotify to name a few.

Speaking of this achievement, Karan Bedi, CEO of MX Media, said, “We are very happy to have crossed the 1 billion downloads mark, which is a testament to the fact that the Indian public has adopted this platform as their preferred destination for all things entertainment. Our vision since launch has been to respond to true Bharat and in a little over 2 years since the launch of our OTT offering, we have succeeded in reaching this iconic commercial milestone. We look forward to building on this momentum with compelling content and innovative product offerings in the imminent future. “

MX continues to be the market leader in OTT with its strong content roster as well as cutting-edge product and technology innovations. Last year’s hit shows include Ek Ti Begum 2, Aashram, High, Chakravyuh – An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2 among others, while upcoming shows include Matsya Kaand and Girgit between others. MX also became the first OTT platform in the world to upgrade its video encoding and compression technology to H.266 (Versatile Video Coding) which cuts data usage for streaming video by more than half. streaming – a revolutionary breakthrough in space.

MX Player’s diverse content library ranges from their exciting roster of MX Originals, MX Exclusives, MX Vdesi – international content dubbed into local Indian languages ​​and branded content as MX Specials. The platform also expanded its OTT service internationally in March 2020 to 12 territories, including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives and Bhutan.

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Sam D. Gomez