Job Web Analyst / SNR Web Analyst at TIMES HIGHER EDUCATION

Job title: Web Analyst / SNR Web Analyst

Department: Commercial

Status: Permanent

Location: Remote or Red Lion Square, Holborn, London

Pertaining to: Business Analyst

The company

For the past 50 years, Times Higher Education’s mission has been to help create the conditions and culture universities need to succeed, by providing data, insights and services to universities around the world. To help support this mission and to better serve our partners, THE sales team is growing. If you are the type of person who enjoys engaging with people at all levels of an organization and has a passion for improving the quality of higher education, then we want to talk to you.

Basic scope and main objectives

The Web Analyst is a new role created to support the organization’s growth strategy through data-driven recommendations on performance and the opportunity for the business to build on its already strong brand. The company is investing heavily in its web presence, making this new role critical to its future success. In addition to reporting responsibilities, the analyst will be integral in making recommendations on site performance and will work closely with the marketing and SEO team.

Main responsibilities

  • Provide insightful and regular reports on our site’s performance with data-driven analysis to our SNR management team and investors.
  • Ensure that digital marketing and website activities are tracked and measured in a robust and efficient manner, minimizing latency on our site and ensuring the availability of relevant metrics.
  • Work with the Product Managers and Engineering team to ensure the site has the most appropriate tracking to measure the performance of existing and future areas of our site.
  • Develop audience segmentation and track user behavior and journeys on our site.
  • Provide support to the entire sales and product team with analysis and information on products and customers.
  • Design and enable specific dashboards and reports to meet the needs of sales, marketing, editorial and engineering teams.
  • Actively identify and flag areas of improvement or growth opportunities
  • The company has a proprietary event/page tagging system that supports the varied and diverse nature of our business.

Skills/qualifications

  • A versatile web analyst with experience working in a commerce-focused environment, delivering information to a range of different audiences, your communication skills will be second to none.
  • Advanced Google Analytics or similar web analytics tool (traffic, audience, engagement, behavior, tracking and funnel)
  • A background/desire to keep up to date with the latest developments in web analytics
  • Demonstrate experience with conversion tracking and multi-variant testing.
  • Strong stakeholder management and presentation skills
  • Experience with BI development tools, e.g. Qlikview, Power BI or some understanding of SQL would be an advantage.
  • Advanced Microsoft Office (Excel, Word and PowerPoint)

Skills/qualifications

  • Understanding of AWS data cloud and/or Quick Sight
  • Working knowledge of Google Tag Assistant and Google Optimize
  • A useful programming language for data analysis like Python or SQL

Experience

  • At least 3 years of experience as a web analyst (essential)
  • At least 1 year of experience working with an online business with a large, complex website (essential)
  • Hands-on experience building user-friendly dashboards using a data visualization tool (essential)
  • Extensive experience in creating and maintaining high level and detailed web analytics reports (essential)
  • Experience with a publisher website where content may be behind a signup/payment wall (desirable)
  • Experience setting up or revising web analytics tags to ensure tracking accuracy and consistency (desirable)

THE relies on the flexibility of its staff to ensure continued high standards and performance, as such this job description is only intended to be a guide to the tasks most regularly performed, it does not form part of the contract of employment and is subject to amendments and changes which may be contemplated.

Sam D. Gomez