Netflix launches downloads so you can automatically record shows and movies

Netflix has a new way to get content in front of subscribers: it has launched a feature that will automatically download any TV shows or movies you might be interested in to your smartphone based on your preferences and viewing history, so that you can watch them offline. .

The new Downloads For You feature is available on Netflix’s Android app globally from Monday, February 22, after the company tested it with select users in late 2020. Netflix has announced it will test Downloads For You in the iOS version of its app. soon.

Three years ago, Netflix first introduced Smart Downloads, an offline viewing feature that rips the next episode of your favorite shows. Now, it tries to get users addicted by proactively pushing content onto their smartphones or tablets so that it is available to watch even if they are offline.

Netflix says that most of the content in its catalog, not all, is available to download and watch offline, with a few exceptions based on license fees.

“We are delighted to introduce Downloads to you. People who choose this new feature will have shows or movies downloaded automatically to their devices, with recommendations based on their tastes, ”Patrick Flemming, director of product innovation at Netflix, said in a statement. “We want to make it even easier to discover your next new favorite series or movie, whether you’re online or not. “

It’s Netflix’s latest ever-expanding set of tools to get its 200+ million streaming subscribers to watch as much content as possible, as higher usage correlates with cancellation rates. weaker. Another recently introduced feature is ‘shuffle play’, rolled out worldwide in the first half of 2021 on smart TVs, which allows subscribers to press a button and randomly start streaming a recommended track or track from their watch list.

With the Downloads for You feature, Netflix emphasized that users have control over the amount of video downloaded to their device.

To enable the feature, users need to go to the Downloads tab in the app and enable Downloads for you. Then, they can choose the maximum amount of content they want to download – 1 gigabyte, 3GB, or 5GB – and click Activate. The more space you allow, the more recommendations Netflix will download for you.

Sam D. Gomez