About work

The company

The World University Insights Ltd, publisher of Times Higher Education (THE), is the data provider that underpins academic excellence on every continent of the world. As the company behind the ranking of the world’s most influential universities and with nearly five decades of experience as a source of analysis and insight into higher education, we have unparalleled expertise in trends underlying university performance globally. Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals.

For more information on Times Higher Education, please visit

Basic scope and main objectives

The SEO Manager is a role created to support the organization’s growth strategy through data-driven digital marketing. Reporting to the Digital Marketing Manager – Academic, the SEO Manager will take responsibility for all aspects of search engine optimization within the field, covering technical SEO, keyword research, content optimization, link profile and competitive intelligence. The SEO Manager will report on SEO performance, identify opportunities to increase organic traffic to the website, and make recommendations for vital technical improvements and content optimization.

Main responsibilities

  • Perform monthly site audits (technical, content, link profile) and make clear and concise recommendations for bug fixes and improvements
  • Manage the relationship with Botify and run the website crawler identifying areas for maintenance and providing recommendations for improvements for company-wide implementation
  • Manage the relationship with other providers, for example an agency or SEO-related subcontractors
  • Track competitors’ SEO activities, conduct analysis regularly, and report results to the business
  • Produce informative and user-friendly reports based on technical audits, competitor analysis, SEO performance and web analytics
  • Present the above reports to stakeholders across all departments, including sales, marketing, editorial, product, and engineering teams
  • Conduct in-depth keyword research and provide recommendations for metadata, PPC and content, working closely with relevant teams to implement them
  • Provide guidelines for keyword research, metadata and content; organize internal workshops to share best practices if necessary
  • Apply international SEO techniques to existing website and new website development
  • Support the engineering team with website migrations (redirection strategy, content migration, crawl budget optimization, etc.)
  • Manage internal SEO technologies such as SEMRush/SEO Moz and site crawlers and provide cross-team user support as needed
  • Support the creation and maintenance of user-friendly, search-optimized landing and product pages in our CMS
  • Provide strategic direction and implementation of THE SEO solutions, with a focus on technical, content, international and mobile tactics

Essential Skills/Qualifications

  • A complete SEO expert with a strong technical focus
  • An advanced user of SEO tools including Botify, Google Search Console, Keyword Planner, site crawlers and SEMRush/SEO Moz
  • Advanced keyword research skill, able to deliver keywords, metadata, and content guidelines at scale
  • Advanced Google Analytics or similar web analytics tool (traffic, audience, engagement, behavior, tracking and funnel)
  • Strong stakeholder management and presentation skills
  • Good knowledge of HTML & CSS in a CMS environment
  • At least one data visualization tool such as Data Studio or Power BI
  • Advanced Microsoft Office (Excel, Word and PowerPoint)

Desirable skills/qualifications

  • Hands-on experience with Google Tag Manager
  • Working knowledge of Google Optimize
  • A useful programming language for data analysis like Python or SQL


  • At least 3 years of experience in a technical SEO role (essential)
  • At least 1 year of experience working with an online business with a large, complex corporate website (essential)
  • Extensive experience in conducting SEO audits (essential)
  • Experience with a publisher website where content may be behind a signup/payment wall (desirable)
  • Experience leading a technical SEO project for web migration (desirable)
  • International SEO (desirable)
  • Google News optimization (desirable)

THE is proud to be an Equal Opportunity Employer. We recognize that we are all different. Great strength comes from different perspectives and experiences. That’s why we’re committed to our mission to create an inclusive culture that empowers our employees to feel empowered to give their all at work. We are proud to be part of the Global Equality Collective and to be a caring employer to help THE achieve this goal.

Sam D. Gomez